Product & Pricing Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

Product & Pricing Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role

The Product & Pricing Manager leads the execution of the product and pricing strategy for BYD and Denza within Al-Futtaim Electric Mobility in the Kingdom. The role ensures each vehicle in the portfolio is positioned to meet KSA market needs, deliver strong commercial performance, and align with customer expectations, competitive dynamics, and brand strategy.

This is a senior commercial role with direct accountability for portfolio profitability, pricing discipline, lifecycle management, and successful go-to-market execution. Success is measured in volume delivery, gross margin, market share progression, and the quality of product and pricing decisions taken at leadership level.

What You Will Do

Product Strategy & Lifecycle Management

• Define target segments, customer personas, and value propositions for each model across BYD and Denza ranges.
• Manage the full product lifecycle from introduction through facelift and runout, ensuring relevance to KSA customers at every stage.
• Drive product positioning, portfolio optimization, and trim mix decisions to maximize commercial performance.
• Translate market trends and customer feedback into clear product enhancement and specification recommendations.
• Develop pricing strategies, list price proposals, and price walks that maximize portfolio profitability while sustaining volume targets.
• Optimize the volume-versus-profit balance through pricing, specification, and trim engineering decisions.
• Conduct real-time competitor pricing and offer monitoring across the KSA market and translate findings into corrective actions.
• Lead price adjustments, fleet pricing frameworks, and special tactical actions in line with governance standards.
• Ensure correct market positioning across all sales channels, business units, and customer segments.

Market & Competitive Analysis

• Monitor market trends, segment performance, NEV adoption, and competitor activity on a continuous basis.
• Conduct structured market studies and equalization analysis to inform product and pricing decisions.
• Translate market insight into early-warning signals and clear recommendations for senior leadership.
• Support business planning, budgeting, and forecasting cycles with robust market and pricing assumptions.

Stakeholder & OEM Management

• Partner directly with BYD and Denza regional and global teams to influence the product roadmap for KSA market requirements.
• Manage OEM communication on specification, pricing, model year planning, and approvals.
• Collaborate cross-functionally with Sales, Marketing, Aftersales, Demand Planning, and Supply Chain to ensure aligned execution.
• Represent the Product & Pricing function in senior leadership reviews and OEM business meetings.

Product Launch & Go-to-Market Execution

• Lead product launch readiness and full go-to-market execution for new models, facelifts, and model year updates.
• Ensure alignment of pricing, specification, positioning, and launch timing across all internal stakeholders.
• Govern aged-stock runout strategy and lifecycle performance ahead of every launch milestone.
• Track post-launch KPIs and lead structured launch reviews with corrective recommendations.

Team & Functional Leadership

• Lead and develop the Product & Pricing team, setting clear priorities, performance standards, and development plans.
• Embed strong analytical, commercial, and process discipline across the function.
• Strengthen pricing governance, SOPs, and data accuracy standards across SAP and pricing systems.

Required Skills to Be Successful

• Strong analytical and financial modeling capability with the ability to link product and pricing decisions to P&L outcomes.
• Deep commercial awareness of automotive retail dynamics — pricing, margin, mix, lifecycle, and competitive positioning.
• Proven ability to influence senior internal stakeholders and OEM principals through data-led recommendations.
• Working knowledge of EV and NEV market dynamics, technologies, and customer behaviour.
• Advanced Excel and reporting skills; working knowledge of SAP, Power BI, or Tableau is a strong advantage.
• Sharp commercial communication, executive-level presentation ability, and strong stakeholder management.
• Leadership presence, ownership mindset, and bias for action in a fast-moving market.
• Disciplined project management with the ability to run multiple parallel workstreams without slippage.

What Qualifies You for the Role

• Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline; MBA or relevant postgraduate qualification is an advantage.
• 8–10 years of experience in product planning, pricing, or commercial roles within the automotive industry.
• Prior experience with an OEM, national distributor, or large dealer group is strongly preferred.
• GCC market experience is mandatory; direct KSA market experience is a strong advantage.
• Hands‑on experience with SAP pricing modules and analytics tools (advanced Excel, Power BI, or Tableau).