Product Associate

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.  

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Role Overview

As a Studio Associate, you will be the first point of contact for guests, embodying Lucid’s mission and values while delivering an exceptional, educational experience. Your primary focus will be on customer engagement, lead qualification, and seamless handoff to Sales Advisors, ensuring every interaction reflects Lucid’s premium brand standards.

Key Responsibilities

Customer Education & Brand Representation

• Act as a front-line brand ambassador, representing Lucid’s mission and values.
• Deliver an exceptional, informative, and engaging experience in the studio or online.
• Answer complex questions about EV technology and Lucid products.

Product Demonstrations & Test Drive Support

• Conduct product walkarounds and feature demos tailored to guest interests.
• Ensure test-drive readiness (vehicle charged, clean, software updated).
• Facilitate smooth demo drives and transition customers seamlessly to Sales Advisors.

Sales Support & Buying Journey Assistance

• Assist customers through the buying and delivery process when needed.
• Handle walk-ins and qualify interest before handoff to Sales Advisors.
• Support merchandise sales within the studio and maintain accurate product knowledge.

Event Participation & Lead Generation

• Support marketing events and studio activations.
• Engage visitors during events to generate qualified leads.
• Represent Lucid professionally at community and corporate events and provide feedback on event effectiveness.

Lead Management, Handoff, & CRM Discipline

• Qualify guests through consultative conversations and build complete customer profiles.
• Own lead hygiene in Salesforce CRM and maintain a robust pipeline.
• Handoff fully qualified leads to Sales Advisors with complete context.

Studio Operations, Safety & Compliance

• Uphold studio standards and assist with day-to-day operations.
• Follow all safety protocols and local regulations for demo drives.
• Share customer feedback and process improvement ideas with management.

Required Qualifications

• 1–2+ years in customer service, retail sales, or lead generation.
• Passion for Lucid’s mission and luxury EV innovation.
• Ability to understand and convey technical concepts clearly.
• CRM experience is a big plus (Salesforce preferred).
• Excellent communication and organizational skills.
• Ability to work evenings, weekends, and holidays. Long standing hours
• Valid driver’s license required.
• Fluency in Arabic and English preferred for GCC studios.

Preferred Qualifications

• Experience in retail or luxury goods is a plus
• Event activation experience.
• High school diploma or higher

Compensation & Benefits:   Lucid offers a comprehensive and competitive  benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off.  Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.  

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.  

Accessibility:  Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at  TA-Operations <@> lucidmotors.com . This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy:  By submitting your application, you understand and agree that your personal data will be processed in accordance with our  Candidate Privacy Notice .  

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.