Marketing / E-Commerce & Distribution
SOFITEL
Company Description
Gründe für Accor zu arbeiten?
Wir sind weit mehr als ein weltweit führendes Unternehmen. Wir sind 280.000 Frauen und Männer, die Menschen in den Mittelpunkt unseres Handelns stellen und echte Leidenschaft für Service und Leistung jenseits der Grenzen fördern.
Sich Accor anzuschließen bedeutet sich auf eine einzigartige Lebensreise zu begeben, um sich die Gastfreundschaft von morgen vorzustellen.
Um unserer Gruppe beizutreten, besu
Wir sind weit mehr als ein weltweit führendes Unternehmen. Wir empfangen Dich so, wie Du bist und bei uns findest Du einen Beruf und eine Marke, die zu Deiner Persönlichkeit passen.
Wir unterstützen Dich dabei, jeden Tag zu wachsen und zu lernen. Wir sorgen dafür, dass Deine Arbeit einen Sinn in Deinem Leben hat und dass Du auf Deiner Reise mit uns die grenzenlosen Möglichkeiten von Accor erkunden kannst.
Bei Accor kannst Du jedes Kapitel Deiner Geschichte selber schreiben, und gemeinsam können wir die Gastronomie und Hotellerie von morgen verändern. Entdecke das Leben, das Dich bei Accor erwartet, besuche
Tu das, was Du liebst, trage etwas für die Gemeinschaft in der Welt bei, und wage es den Status quo in Frage zu stellen! #BELIMITLESS
chen Sie bitte
Job Description
Responsible for supporting and executing the hotel’s marketing, e-commerce, and distribution strategies to maximize online visibility, revenue, occupancy, and brand awareness. The role manages digital channels, online travel agencies (OTAs), distribution platforms, promotional campaigns, and digital content while ensuring consistency with the hotel’s brand standards and commercial objectives.
Key Responsibilities
Develop and implement marketing and e-commerce strategies aligned with the hotel’s business objectives and brand positioning.
Manage the hotel’s online presence across the official website, OTAs, booking platforms, and other digital channels.
Monitor and optimize room availability, rates, promotions, packages, and inventory across all distribution channels.
Maintain accurate and engaging hotel content, including room descriptions, images, amenities, facilities, and promotional offers.
Manage relationships and day-to-day communication with OTAs, distribution partners, and relevant digital platforms.
Coordinate digital marketing campaigns across social media, search engines, email marketing, and other online channels.
Monitor online performance, conversion rates, website traffic, booking trends, and revenue contribution by channel.
Analyze market trends, competitor activities, customer behavior, and digital performance to identify business opportunities.
Support revenue management initiatives by ensuring rate parity, availability, and optimal distribution across channels.
Coordinate with Sales, Revenue Management, Reservations, Front Office, and Operations to ensure alignment of commercial strategies.
Prepare regular reports and performance analysis covering e-commerce, digital marketing, distribution, and online sales.
Monitor guest reviews and online reputation across major travel and booking platforms and coordinate appropriate responses when required.
Ensure all digital content and campaigns comply with brand standards and hotel communication guidelines.
Assist in developing promotional offers and packages to drive direct bookings and increase revenue.
Continuously identify opportunities to improve the customer journey, website performance, and online booking experience.
Perform any other duties and responsibilities assigned by management.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, E-Commerce, or a related field.
- Minimum 2–4 years of relevant experience in hotel marketing, e-commerce, distribution, digital marketing, or a similar hospitality role.
- Previous experience working with OTAs, hotel booking systems, and distribution channels.
- Good understanding of hotel revenue management, online distribution, and digital marketing principles.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Familiarity with hotel PMS, CRS, channel manager, and online distribution systems is an advantage.
- Strong written and verbal English communication skills.
- Ability to work effectively in a fast-paced hospitality environment and manage multiple priorities.
Additional Information
Ihr Team und Arbeitsumfeld:
In 1-2 Sätzen stellen Sie das Team, das Hotel oder den Arbeitsplatz so vor, dass sie die Kultur widerspiegeln
Hinweis: Die Anpassung kann an spezifische lokale oder gesetzliche Anforderungen erfolgen, wie z.B. Arbeitserlaubnis
Unser Engagement für Diversity & Inclusion:
Wir sind ein integratives Unternehmen und unser Ziel ist es, vielfältige Talente anzuziehen, zu rekrutieren und zu fördern.
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