Social Media Manager

Role and client overview

Responsible for planning, implementing, managing and monitoring the client’s social media strategy and content in order to achieve the client’s overall marketing objectives.

Key responsibilities

• Collaborate with Strategy Directors to develop cross-brand strategies and agency POVs for emerging social media platforms
• Ensure channel strategies are aligned with overall brand strategies
• Develop plans for optimizing and evolving channel efforts across multiple brands
• Evaluate third-party tools and industry trends within relevant social channels
• Develop insights to feedback into Brand strategy & customer persona work
• Be the Steward of the Brand on Social platforms, with the ability to translate the Brand voice to Social
• Collaborate with other Agency Directors to ensure delivery of Client goals and objectives
• Maintain constructive relationships with key stakeholders within the Agency and Clients
• Collaborate with peers and actively participate in team, Agency, Agency partner and Client meetings
• Lead the development, implementation and ongoing optimization of Channel strategies
• Ensure clear metrics are in place to measure and improve campaign effectiveness and team performance
• Own, develop and implement a Social Content Calendar while managing a team of execs and working closely with Content and Creative teams
• Plan, curate and create Content to sustain Channel growth and fan engagement
• Lead regular reporting on Channel performance to feed into broader Brand reporting
• Present Social Media strategies, insights and optimization plans to Clients
• Assumes responsibility for monthly Social reporting and listening analytics
• Responsible for the growth and development of the Content and Channel Management team

Skills

• Minimum 3 to 4 years of proven work experience as a Social Media Manager
• Hands-on experience in managing various social media platforms
• Analytical and multitasking skills
• Excellent writing skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent communication skills