Premium Foodservice Executive - HoReCa Growth in KSA

Our client is a leading distributor of premium food and beverage brands, recognized for delivering high-quality products across the hospitality sector in Saudi Arabia. They are seeking a Foodservice Sales Executive to be based in Jeddah / Riyadh / Dammam, responsible for driving sales growth and expanding distribution across the HoReCa channel. This role is critical in building strong client relationships, securing new business, and ensuring consistent in-market execution for premium brands. Success will be defined by achieving sales targets, expanding account coverage, and strengthening brand presence across high-value foodservice outlets.

This is a mid-level, commercially driven field sales role with a strong focus on business development and account management within the foodservice sector. The role requires a hands‑on professional who can operate independently in the market, develop strategic relationships, and drive revenue growth through both new client acquisition and portfolio expansion. The successful candidate will play a key role in positioning premium brands within top‑tier hospitality venues across KSA.

Key Responsibilities

• Identify, target, and acquire new clients across restaurants, hotels, cafés, catering companies, and juice bars
• Build and manage a strong sales pipeline, converting leads into active and recurring accounts
• Achieve monthly and quarterly sales targets across volume and value metrics
• Secure product listings and negotiate commercial agreements with key clients
• Drive distribution, visibility, and positioning of premium beverage and snack brands
• Upsell and cross‑sell across the full product portfolio to maximize revenue per account
• Develop and maintain strong relationships with decision‑makers including owners, chefs, and F&B managers
• Ensure consistent ordering patterns and optimal stock levels to support repeat business
• Monitor customer performance and identify opportunities for growth and expansion
• Track competitor activity, pricing trends, and market developments to inform sales strategy
• Ensure strong in‑market execution including product placement, menu listings, and brand visibility
• Support activations, tastings, and promotional activities in coordination with internal teams
• Maintain accurate sales reporting, pipeline tracking, and CRM updates

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• Minimum 5 years of experience in foodservice or HoReCa sales
• Strong background in the beverage industry is preferred, with exposure to premium or luxury brands
• Proven track record in sales, negotiation, and closing within the hospitality sector
• Existing network across restaurants, hotels, cafés, and catering segments is a strong advantage
• Strong commercial acumen with a results‑driven mindset
• Excellent communication and relationship‑building skills
• Self‑motivated, field‑oriented, and able to work independently
• Experience in the Saudi market is essential

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