Sales Representative, Lifting Equipment

SDEC is one of the leading equipment distributors and custom industrial equipment solution provider. SDEC has a dynamic portfolio of products which is determined by the needs of our customers. SDEC culture is characterized by high customer orientation with a long-term view of relationships. We are inviting applications from candidates who have experience working as Electrical Design Engineer in heavy engineering industries for the genset manufacturing division.

Job Purpose

To drive business growth by identifying and pursuing sales opportunities, building and maintaining strong customer relationships, and promoting products through effective presentations, negotiations, and after-sales support. The role ensures achievement of sales targets, market expansion, and customer satisfaction by leveraging product knowledge, industry insights, and professional service standards.

Main Responsibilities

• Identify business opportunities by identifying prospects and, evaluating & analysing sales options.
• Sell products by establishing contact and developing relationships with prospects, recommending solutions.
• Maintain customer relationship, retention and acquisition.
• Knowledge & ability to explain the technical details of product focusing on the positive features & benefits vis-à-vis competition.
• Maintain relationships with clients by providing after sales support, information, and guidance, recommending service improvements.
• Develop market insight by remaining current on industry trends, market activities, and competitors.
• Prepare reports by collecting, analysing, and summarizing information.
• Maintain quality service by establishing and enforcing organization standards.
• Maintain professional and technical knowledge by attending training.
• Contributes to team effort by accomplishing related results as needed.
• Follow the journey cycle or beat plan to cover the territory.
• Visit potential customers and establish meaningful relationships for new business.
• Establishing new business.
• Effective on demonstration & presentation of the products.
• Being able to read specs and reflect on product features & benefits.
• Provide customers with quotations.
• Negotiate contracts and the terms of an agreement and, close sales.
• Gather market and customer information and provide feedback on buying trends.
• Represent the organization at trade exhibitions, events and demonstrations.
• Identify new markets and business opportunities.
• Promoting the sales to exceed sales target.
• Record sales and send copies to the sales office

HSE Responsibilities

• Adhere to follow all company Quality, Health, Safety, And Environmental (QHSE) policies, procedures, and legal requirements.
• Conduct risk assessments and implement mitigation strategies, such as designing safety interlocks and specifying appropriate protection devices.
• Ensure projects and designs remain compliant with all workplace health and safety laws, codes, and standards.
• Promptly identify and report unsafe conditions, incidents, and near misses to the appropriate supervisor or QHSE team.
• Integrate energy efficiency and resource conservation practices into all stages of the electrical design.
• Foster "safety and environment" awareness and compliance among all project stakeholders.
• Properly use, maintain, and store personal protective equipment (PPE) and safety tools as required by the job.
• Attend and actively participate in mandatory Safety inductions, HSE trainings, safety meetings, emergency drills and root cause investigations.
• Follow established emergency response procedures, including evacuation plans, fire response, and first aid if trained.
• Provide suggestions to enhance Quality, Health, Safety and Environmental procedures and take responsibility and initiatives for continual improvement.

Qualifications and Relevant Certifications

• Degree in Engineering. (Bachelor’s degree in engineering is highly preferred.)
• Bilingual communication skills in English/Arabic
• Advanced computer skills in MS Office, Internet, ERP

Knowledge/Skills/Experience:

• Minimum 3 to 5 years of proven B2B sales experience, specifically within the heavy equipment / material handling sector.
• Presentation Skills.
• Exceptional negotiation and high-value closing capabilities.
• Strong pipeline management, rigorous client follow-up, and comprehensive account handling skills.