Head of Growth

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Summary

Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets.

This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function.

The Head of Growth will transition Calo away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation.

This is a strategic builder role, not a channel operator position.

Reporting to

Chief Demand Officer

Location

Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote.

What You’ll Do

• Growth Strategy & Economics
• Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions
• Implement stage-based growth investment models (startup, developing, mature regions)
• Shift reporting from CPA-based to contribution-margin-based decision making
• Partner with Finance to ensure growth investments meet capital allocation standards
• Develop clear performance and growth budget reallocation logic across markets
• Performance Marketing System Architecture
• Own and lead central performance marketing resources across MPs
• Standardize paid media frameworks and testing structures
• Design and implement performance and creative feedback loops
• Increase creative testing velocity through AI-enabled workflows
• Diversify channel mix strategically and reduce dependency on legacy paid practices
• Establish incrementality testing discipline (geo-testing, holdouts, structured experiments)
• Lifecycle & Revenue Expansion
• Evolve CRM into a full lifecycle marketing engine
• Build retention modeling frameworks
• Improve churn reduction systems
• Increase revenue expansion via segmentation and behavioral triggers
• Align lifecycle strategy with subscription economics
• CRO & Experimentation
• Own landing page experimentation and funnel optimization
• Establish structured experimentation cadence
• Standardize A/B testing governance
• Improve CVR systematically across markets
• Growth Analytics (To Be Built)
• Hire and lead a growth analytics team
• Build incrementality measurement frameworks
• Partner with data and product teams to improve attribution and funnel modeling
• Prepare mature markets for MMM readiness
• Replace vanity metrics in reporting and replace with economic leading metrics
• Cross-Functional Leadership
• Operate in a matrix structure with country GMs and Demand Leads
• Influence and closely align with product growth squads without directly owning them
• Align brand and performance through shared KPIs
• Challenge marketing investment assumptions where necessary

Organizational Scope

Direct oversight of

• Performance Marketing (Central)
• Lifecycle / CRM
• SEO
• CRO
• Growth Analytics (new hires)

Matrix collaboration with

• Country Demand Leads
• Product Growth Squads
• Brand Marketing
• Finance
• Data & Engineering

Required Experience

Mandatory

• 8–12+ years in growth leadership roles
• Direct subscription DTC experience (non-negotiable)
• Experience operating at $100M+ revenue scale
• Managed $10M+ annual marketing budgets
• Multi-region centralized growth structure experience preferred
• Proven experience implementing incrementality testing
• Experience building growth analytics capabilities
• Commercial fluency in contribution margin, payback modeling, and budget allocation

Preferred

• Experience preparing or implementing MMM in mature markets
• AI fluency in creative acceleration and experimentation tooling