Lifecycle & CRM Manager

About Us

SPICE is a restaurant growth platform. We give restaurant partners upfront capital in exchange for dining credits, connect diners with the best restaurants in Riyadh, and turn every payment into something that gives back. We're a small team that moves fast, ships what matters, and believes every decision should create value for us, our partners, and our users.

This role is based in Riyadh . You'll sit between data, product, and brand, and you'll be expected to challenge all three.

You'll see this role posted across multiple cities. We're looking for the best lifecycle operator in MENA, and the work happens in Riyadh.

About The Role

This role belongs to someone who thinks in systems, not campaigns. Your job is to turn SPICE into the default way people pay when they dine out. That means understanding why users come back, why they don't, and building the infrastructure that closes the gap. No lifecycle architecture exists yet. You'll build it.

You'll work directly with the founding team, and what you build here will shape how SPICE grows its diner base for years.

What You'll Achieve

• Own the full diner lifecycle: from signup through activation, first payment, repeat behavior, and long-term habit

• Drive second transaction rate as your north star metric early on, then expand to frequency, retention, and LTV

• Build behavioral loops that feel natural: discover, pay, earn, repeat — without relying on discounts or noise

• Design segmentation and automated journeys that respond to behavior, not schedules

• Run a relentless testing program across messaging, timing, incentives, and triggers — scale what works, kill what doesn't

• Eliminate payment leakage outside the app by making SPICE the obvious choice at the table

• Build SPICE's lifecycle infrastructure from scratch: journeys, health scoring, segmentation models, channel strategy

Skills You'll Need to Bring

• 3–6 years in lifecycle, CRM, or growth roles with a proven track record of driving repeat behavior, not just engagement

• Hands-on experience with Insider

• You can explain exactly how your work has moved revenue. Numbers, not claims

• Strong analytical thinking: SQL is a plus

• Experience building automated journeys and segmentation models from scratch

• You've worked closely with product and understand how growth lives inside UX

Nice to Haves

• You've been an early growth or CRM hire at a startup before

• Experience in a consumer app, fintech, or marketplace where habit formation was the core challenge

Want to Stand Out?

Send us one lifecycle system you built that actually drove repeat usage. What you built, the impact it had in numbers, and how you approached testing. A deck, a Loom, a doc : format doesn't matter. Substance does.