Digital Marketing Lead (Platform Expert)

Digital Marketing Lead (Platform Expert) Job Description Template

Our company is looking for a Digital Marketing Lead (Platform Expert) to join our team.


  • Knowledgeable and excellent in client servicing and project management;
  • Keeps up-to-date on digital marketing trends and developments;
  • Must have great creative and strategic thinking and evaluation;
  • A heavy consumer of ABS-CBN’s content and services on digital;
  • Given the dynamic nature of digital, new initiatives may be assigned to the lead to champion and ensure end-to-end implementation;
  • Puts together the go-to-market decks for digital products and solutions of ABS-CBN for deployment to the sales and marketing teams for selling.


  • Humble and flexible enough to thrive even in extremely challenging situations;
  • Excellent communication skills, with knowledge on how to utilize multiple media touchpoints;
  • Adaptability;
  • Has creative and strategic skills;
  • Exhibits servant leadership;
  • Strong understanding of ROI-oriented integrated marketing and advertising models;
  • Notable leadership skills, can steer projects and manage people;
  • At least 5 years’ experience in a digital advertising agency, digital media agency or an events / production company;
  • Must have grit and the ability to thrive despite ambiguity;
  • Excellent character and a team player;
  • Must enjoy presenting and has a knack for storytelling.