Digital Marketing Manager manages a team of professionals responsible for digital marketing. Develops and delivers marketing strategies to attract customers to company website, online presence and promote online products or services. Being a Digital Marketing Manager designs and implements marketing campaigns to enhance influence of online products or services. Analyzes online statistics and marketing campaigns and identifies the best practice to optimize online marketing performance. Additionally, Digital Marketing Manager oversees development of e-marketing content and exploration of sales channels. Requires a bachelor’s degree. Typically reports to head of a unit. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Digital Marketing Manager Job Description Template
Our company is looking for a Digital Marketing Manager to join our team.
Responsibilities:
- Run multiple campaigns across multiple markets;
- Regular reporting, analysis and performance measurement;
- Create compelling copy for a variety of channels;
- Lead paid and search marketing activities;
- B2C marketing initiatives;
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
- Measuring and reporting on the performance of all digital marketing campaigns;
- Brainstorm new and creative growth strategies;
- Maintaining social media presence across all digital channels;
- Plan, execute and measure experiments and conversion tests;
- Collaborate with agencies and other vendor partners;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Identify trends and insights, and optimize spend and performance based on the insights.
Requirements:
- Experience with SEO and SEM;
- A proactive approach to work and with real drive, enthusiasm, and initiative;
- Marketing or relevant tertiary qualification;
- Proven high-performing digital marketing experience;
- Strong written, verbal and collaboration skills;
- Bachelor’s degree or equivalent in marketing | copywriting;
- 3 to 5 years of experience in digital marketing management;
- At least 5 Year(s) of working experience in the retail or media is required for this position;
- Excellent written and verbal communication skills;
- Creative, energetic, enthusiastic, and able to bring something fresh and beneficial for the company;
- Required Skill(s): strong communication skills, public relations, media marketing, technical savvy;
- Well-organized and able to handle multiple assignments with varying deadlines;
- Willing to work on shifting schedule;
- Preferably Assistant Manager/Manager specialized in Marketing/Business Development or equivalent;
- Adept in digital medium especially in website and mobile application management.