Digital Marketing Specialist Job Description Template
Our company is looking for a Digital Marketing Specialist to join our team.
Responsibilities:
- Performs other duties that may be assigned by management from time to time;
- Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers;
- Data Driven: To utilize existing data on hand to make informed decisions;
- Design, build and maintain our social media presence;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Coordinating internal marketing and an organization’s culture;
- Maintaining websites and looking at data analytics;
- Implement strategy by placing and timing content in the best possible positions;
- Coordinate the creation of digital content (e.g. websites, blogs, press releases and podcasts);
- Establish our web presence to boost brand awareness;
- Plan and execute initiatives to reach the target audience through appropriate channels;
- Analyze active digital campaigns to determine their effectiveness;
- Writing and proofreading creative copy;
- Assist in analyzing marketing data (campaign results, conversion rates, etc.) to help in future marketing strategies.
Requirements:
- Facebook Ads;
- 1-2 years work experience in digital marketing;
- Experience in using AppFolio and Rently is a plus;
- Experience with using digital marketing apps for social media, SEO and email marketing e.g. MailChimp, HootSuite, Facebook, YouTube, Google Analytics;
- At least 3 years of experience in similar role;
- Experience in building and executing digital strategy;
- Must have crisp English writing skills;
- Knowing the basics of marketing;
- Communication skills;
- Candidate must possess at least a Bachelor’s/College Degree in Communications / Marketing;
- Should have experience in managing successful social media campaigns, and solid understanding of social media marketing;
- Must know SEO (and willing to learn more and be trained);
- Excellent communication and collaboration skills;
- At least 1 year of related working experience;
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.