PPC Specialist Job Description Template
Our company is looking for a PPC Specialist to join our team.
Responsibilities:
- Write engaging copy for ads;
- Create Google Ads accounts;
- Provide ongoing support of SEO initiatives;
- Interpret statistics and develop new campaigns and strategies;
- Conduct keyword research and selection for Google Ad campaigns;
- Utilise bid management tools;
- Analyze trends and make data-driven decisions;
- Oversee existing campaigns and make recommendations on how to optimise them.
Requirements:
- At least 2 years of experience in Google Ads;
- Fluent in English and/ or Afrikaans – writing, speaking and reading;
- ability to adapt to changes;
- Time Management Skills;
- Ads Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, and Google Analytics certifications;
- Ability to work on Google Apps – Gmail, Sheets, Slides, Docs, etc;
- Facebook Ads;
- Minimum 1-2 years of experience in building, optimizing, managing and most importantly hands-on executing Paid Search/Google Ads campaigns;
- Detail oriented;
- Relevant Marketing Degree a bonus;
- Strong analytical skills;
- Google Adwords;
- Google Analytics;
- Digital marketing;
- Ability to analyze websites and make decisions within Google Ads regarding campaign growth.