PPC Specialist

PPC Specialist Job Description Template

Our company is looking for a PPC Specialist to join our team.


  • Write engaging copy for ads;
  • Create Google Ads accounts;
  • Provide ongoing support of SEO initiatives;
  • Interpret statistics and develop new campaigns and strategies;
  • Conduct keyword research and selection for Google Ad campaigns;
  • Utilise bid management tools;
  • Analyze trends and make data-driven decisions;
  • Oversee existing campaigns and make recommendations on how to optimise them.


  • At least 2 years of experience in Google Ads;
  • Fluent in English and/ or Afrikaans – writing, speaking and reading;
  • ability to adapt to changes;
  • Time Management Skills;
  • Ads Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, and Google Analytics certifications;
  • Ability to work on Google Apps – Gmail, Sheets, Slides, Docs, etc;
  • Facebook Ads;
  • Minimum 1-2 years of experience in building, optimizing, managing and most importantly hands-on executing Paid Search/Google Ads campaigns;
  • Detail oriented;
  • Relevant Marketing Degree a bonus;
  • Strong analytical skills;
  • Google Adwords;
  • Google Analytics;
  • Digital marketing;
  • Ability to analyze websites and make decisions within Google Ads regarding campaign growth.