The VP Sales drives revenue and market share growth via ownership of revenue, selling margin, distribution, expanding SKU listings per store, direct engagement with key retail accounts, and the management of the sales Aligned to monthly and quarterly sales targets, this role architects, implements, and refines strategy in close collaboration with senior

Ultimately the VP Sales contributes to Profit and Loss responsibility for the enterprise alongside executive management, as well as the mandate to strategize, grow, and scale sales to reach their full potential domestically across all participating Canadian

At a high level, the VP Sales will meet their sales and revenue targets through:

Ongoing hiring, actively managing, and where necessary offboarding and hiring a team of performance monitored Territory Managers, Territory Account Representatives, Brand Ambassadors, and any other sales representatives
Developing, monitoring performance, and iterating sales team operations towards new store onboarding as well as continued sales enhancement and merchandising with existing and target retailers
Actively selling our products into key wholesale distributors and key retail chain accounts
Stewarding product and batch launches in coordination with Clients vertically integrated Operations team, Distributors, Intermediary buying pools, Retail Chains, and Independent

As a sales team leader, energy and enthusiasm must encompass all that you You will serve the team of Territory Managers through direct performance management, coaching, and performance improvement planning, drawing on a deep sales experience to guide the team to industry leading sales performance with specialization in the craft market This individual must be proficient in retail product finance and associated software tools, as their duties of analysis will include reporting to management on accurate monthly and weekly sales and the ROI of sales

Cannabis sales rely on delivering margin to retailers who actively and enthusiastically endorse our Client products to their This leader must be able to coach business values, ongoing performance enhancement, and strategic iteration to a growing team of sales They must be able to speak fluently about cannabis products with retailers, while driving the business and financial opportunity Our clients products represent for the retailer s The winning candidate will react quickly to novel challenges, facilitating and motivating retailers within a rapidly changing product landscape as well as communicate back to the larger team retailer dynamics, competitive intelligence, and consumer insights

DUTIES AND RESPONSIBILITIES

Own, develop, implement, and iterate strategy to meet and exceed sales targets
Advise the executive team on strategy and tactics to drive the development, launches, and market share capture of products within our Canadian markets
Lead, coach, and upskill a team of Territory Managers nationwide while maintaining a consistent performance reporting cadence to senior Managing sales staff performance is the key responsibility of the VP Sales, including continued coaching and upskilling of high performers, corrective action plans for challenged performers, and offboarding / rehiring for individuals who cannot deliver on the expectations of their job
Communicate regularly with members of the marketing and brand team to share industry insights and inform our brand and commercial strategy
Strategize new product development, launch strategy, operational project management, distributor listing success, and retailer inventory load in and sell through proliferation nationwide
Collaborate on weekly demand planning and product distribution strategies across sales territories
Enhance internal knowledge and data-driven understanding of industry products, trends and brands, and share insights within our team to guide new product development, SKU rationalization, and portfolio management
Maintain and improve the clients sales playbook with a strong sales-call cadence and high bar of service for close-oriented retail visits within our store engagement loop
Enhance and expand clients network of key retailer and distributor relationships
Demonstrate humility and respect with retailers and distributors to build win-win long term relationships
Bring consistent energy and enthusiasm to our team and partners, showing up daily with the habits and focus to ensure team members are increasingly motivated to sell and achieve results

Requirements

QUALIFICATIONS

Education sufficient to execute the duties of a VP Sales
Elite communication and administrative skills
10+ years experience in a high-performance environment leading sales teams including 5+ years working within CPG, retail, cannabis, BevAlc or related consumer facing organizations
Demonstrated ability in sales and relationship building with an ability to act as both a player and coach
Strong knowledge and/or direct working experience in the Canadian cannabis industry

WORKING CONDITIONS

Communications via email, Slack, and in-person meetings
Although remote, the role will require travel to each territory in which the client team sells from time to time, to Vancouver HQ several times per year, and to host sales leadership meetings in various territories from time to time
Necessity for efficient and transparent communication both upstream and downstream

DIRECT REPORTS

4+ Territory Managers

CanMar is dedicated to providing recruitment and business solutions for cannabis, psychedelics and hemp With a keen understanding of the current market, CanMar helps both employers and job seekers navigate the job ;

Founded in 2017, CanMar is aptly positioned to meet the rising tide, and connect professionals with careers tailored specifically to the cannabis We believe in helping professionals and organizations achieve their goals and take immense pride in assisting our clients achieve their full If you are interested in this opportunity, please apply with an updated resume in MS Word

Due to the volume of resumes we receive, only those applicants whose skill set match our requirements will be

All applicants must have legal authorization to work in Canada for an unlimited

Thank you for Applying!

QUALIFICATIONS Education sufficient to execute the duties of a VP Sales Elite communication and administrative skills 10+ years experience in a high-performance environment leading sales teams including 5+ years working within CPG, retail, cannabis, BevAlc or related consumer facing organizations Demonstrated ability in sales and relationship building with an ability to act as both a player and coach Strong knowledge and/or direct working experience in the Canadian cannabis industry WORKING CONDITIONS Communications via email, Slack, and in-person meetings Although remote, the role will require travel to each territory in which Tantalus sells from time to time, to Vancouver HQ several times per year, and to host sales leadership meetings in various territories from time to time Necessity for efficient and transparent communication both upstream and downstream DIRECT REPORTS 4+ Territory Managers CanMar is dedicated to providing recruitment and business solutions for cannabis, psychedelics and hemp With a keen understanding of the current market, CanMar helps both employers and job seekers navigate the job Founded in 2017, CanMar is aptly positioned to meet the rising tide, and connect professionals with careers tailored specifically to the cannabis We believe in helping professionals and organizations achieve their goals and take immense pride in assisting our clients achieve their full If you are interested in this opportunity, please apply with an updated resume in MS Word Due to the volume of resumes we receive, only those applicants whose skill set match our requirements will be All applicants must have legal authorization to work in Canada for an unlimited Thank you for Applying!

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