Associate - PR & Brand Communications
StrongYes
Role summary: We are hiring a PR-agency–trained communications professional who understands how brands think, how PR agencies pitch, and how a newsroom decides what actually becomes a story.
PR ecosystem & brand engagement
- Serve as StrongYes Media’s primary interface with PR agencies, corporate communications teams, and brand storytellers.
- Receive, filter, and evaluate brand pitches, announcements, and story ideas.
- Advise agencies on what StrongYes covers, how to pitch, and what we will not accept.
- Build StrongYes’s reputation as a serious, fair, and influential newsroom within the PR ecosystem.
Story development & pitch shaping
- Convert raw PR inputs into editorially viable story leads.
- Identify trends across pitches (hiring, leadership, AI at work, policy, corporate shifts).
- Collaborate with editors to decide what becomes news, insight, or opinion.
- Push back on promotional, weak, or irrelevant pitches.
Brand visibility & newsroom positioning
- Position StrongYes as a go-to platform for workplace and employment stories, AI & DeepTech, corporate ME developments, leadership, HR and organisational change, and summits & conferences.
- Increase StrongYes’s visibility among PR agencies, communications heads, and brand teams.
- Represent StrongYes in PR forums, industry events, and closed-door briefings.
Metrics that matter
- Track the quality of incoming pitches (not just volume).
- Monitor repeat engagement from top PR agencies.
- Measure influence within the PR and corporate communications ecosystem rather than focusing on vanity reach.
Ideal background
Experience
- 1–4 years in a PR agency or corporate communications role.
- Strong exposure to UAE/GCC corporate, workplace, or leadership narratives.
- Experience pitching stories to business or policy media.
Skills
- Excellent written and verbal communication.
- Strong news sense with a great understanding of what editors will reject instantly.
- Ability to translate newsroom expectations to non-media stakeholders.
Only Shortlisted Candidates Will be Contacted.
Vacancy posted 2 days ago
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