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Digital Marketing Specialist

Insights

Role Purpose We are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist to join our team in Riyadh . The role will be responsible for developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, generate qualified leads , and support business growth within the financial services sector. The ideal candidate will possess strong expertise in SEO , SEM , social media , content marketing , email marketing , marketing automation , and campaign analytics , with an understanding of regulatory considerations in financial marketing.

KEY ACCOUNTABILITIES & ACTIVITIES

Key Accountabilities Key Activities

1. Digital Marketing Strategy & Execution • Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) aligned with business goals.

2. Content Development & Brand Awareness • Create and oversee engaging, compliant content tailored for various platforms, ensuring brand consistency and adherence to financial advertising guidelines.

3. Performance Tracking & Optimization • Monitor campaign KPIs, analyse analytics, and optimize strategies to improve conversion rates and ROI.

4. Lead Generation & Client Engagement • Implement targeted campaigns to generate high-quality leads, nurture client relationships, and enhance customer retention.

5. Collaboration & Compliance • Work closely with internal teams, agencies, and compliance departments to ensure all marketing activities meet regulatory and brand standards.

JOB SPECIFICATIONS

Knowledge / Skills • SEO, SEM (Google Ads), and social media advertising

• Email marketing and automation.

• CRM integration and lead nurturing workflows

• A/B testing and conversion rate optimization (CRO)

• Content marketing and copywriting for financial products

• Paid social advertising (LinkedIn, Facebook, Instagram)

• Marketing funnel design and retargeting strategies

• Proficiency with marketing analytics tools (Google Analytics, Tag Manager, social insights)

• Strong communication, analytical, and project management skills

Education /

Certifications

· Bachelor’s degree in Marketing, Communications, Business Administration, or related field

· Professional certifications in Digital Marketing (Google Ads and Facebook Blueprint) preferred

Experience · Minimum 5 years of digital marketing experience, preferably within the financial services industry

· Proven track record of managing successful multi-channel campaigns in a regulated sector

Get in touch with us or find an office closest to you.
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Vacancy posted 1 day ago
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