Marketing Mgr

Rare Marketing Lead, Marketing Manager

This leader will partner across Marketing, Sales, Market Access, Medical, Analytics, Sales Operations, Training, Digital Field Enablement, and other cross‑functional teams to translate strategic priorities into high‑impact execution. The role requires strong strategic thinking, marketing skills, operational discipline, cross‑functional influence, and the ability to connect portfolio‑level strategy with field‑ready tools, account‑based execution, and measurable business outcomes.

Success in this role requires a growth/winning mindset, strong collaboration skills, analytical rigor, and the know‑how for simplifying complex business opportunities into clear, actionable plans. This role will report directly to the High specialty care business unit director.

At Amgen we are growing in our rare franchise, and the rare portfolio requires a marketing leader to build the strategy, planning, and execution. The Rare disease marketing manager will play a critical role in shaping the long‑term commercial strategy for the franchise, driving brand planning excellence, advancing the Phases of Growth roadmap, and building scalable marketing capabilities that strengthen execution across the portfolio.

Responsibilities

Developing and Evolving Strategy

• Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12‑quarter roadmap.
• Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are clearly aligned across indications.
• Translate portfolio strategy into clear, actionable commercial priorities that accelerates and optimizes growth across the franchise.

Account Management

• Build and lead the account management marketing strategy for the brands, including tools, resources, and engagement approaches that support strategic account planning.
• Develop portfolio‑level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams supporting demand generation, patient starts, access navigation, and adherence.
• Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account‑level impact.

Commercial Excellence

• Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
• Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact across the Rare portfolio.
• Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.

Cross-Functional Collaboration

• Partner across Marketing, Market Access, Sales, Training, Analytics, medical and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
• Collaborate with BUH to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication‑specific needs.
• Embody Amgen Values and help foster a collaborative, high‑performing culture across the brand team and cross‑functional partners.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications

• Pharmaceutical sciences Bachelor’s degree or PharmD degree.
• Minimum of 5 years of strategy, marketing, or account management experience.
• Rare disease experience and/or specialty, neurology, immunology, rheumatology, Ophthalmology or multi‑indication brand experience is strongly preferred.

Preferred Qualifications

• Strong marketing and commercial strategy competencies, including brand planning, marketplace analysis, insight generation, segmentation, strategic prioritization, tactical planning, and multichannel engagement.
• Experience translating complex business strategies into clear, actionable, field‑ready plans.
• Experience leading cross‑functional initiatives and influencing teams without direct authority.
• Strong analytical skills, with the ability to interpret business performance, customer insights, field feedback, and KPI data to inform strategic decisions.
• Experience developing or managing field enablement tools, account‑based marketing resources, CRM/Veeva suggestions, alerts, dashboards, or omnichannel engagement strategies preferred.
• Rare disease, specialty, neurology, immunology, Ophthalmology or multi‑indication brand experience preferred.
• Launch, growth brand, or portfolio strategy experience preferred.
• Experience collaborating with Sales, Market Access, Medical, Analytics, Sales Operations, Training, and Legal/Regulatory/Compliance partners.
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations.
• Ability to manage multiple projects, vendors, workstreams, and cross‑functional stakeholders simultaneously.
• Ability to simplify ambiguity, create structure, and drive execution in a fast‑moving, matrixed environment.
• Strong attention to detail, sound judgment, and commitment to compliant execution.