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Digital Marketing Executive

Full-time

Sohoby

About Ibtdara

Ibtdara is a full-spectrum global business solutions provider committed to helping entrepreneurs and companies launch expand and remain 100% compliant in Saudi Arabia. We support ventures of all sizes from startups to enterprises with USD 250M revenues by offering services including company formation tax & bookkeeping HR & administrative compliance and legal support.

Our aim is to be the go-to partner for those who want to set up and scale businesses in Saudi Arabia especially foreign entrepreneurs who need local know-how regulatory compliance and seamless operations.

Role Overview

We are seeking a driven and strategic Digital Marketing Executive to take ownership of Ibtdara s digital brand amplify our reach and build bridges to events podcasts speaking forums and partnerships. The person will also lay the groundwork for a future marketing team.

This role is ideal for someone who is hands-on results-driven and comfortable operating across both strategy and execution.

Key Responsibilities

1. Digital Strategy & Brand Management

  • Define and execute a cohesive digital marketing strategy aligned with Ibtdara s business goals (lead generation brand awareness client engagement).

  • Ensure consistent brand identity voice and messaging across all digital touchpoints.

2. Social Media & Content

  • Manage Ibtdara s social media presence (LinkedIn Instagram Twitter/X YouTube etc.).

  • Plan and create content posts articles infographics video scripts thought leadership pieces etc.

  • Engage communities respond to comments messages and foster relationships.

  • Monitor analytics track KPIs (reach engagement conversions) and iterate.

3. Events Speaking & Podcast Opportunities

  • Research and shortlist relevant industry events conferences expos and summits.

  • Reach out to organizers to secure exhibition space or speaking slots for Ibtdara leadership.

  • Identify podcast hosts and media platforms; pitch collaboration ideas guest appearances or series participation.

  • Coordinate logistics content and speaker support for events/podcasts.

4. Marketing Team Building & Leadership

  • Recruit onboard and mentor marketing team members (content writers designers campaign specialists).

  • Define roles responsibilities KPIs workflows and processes.

  • Provide strategic direction feedback and oversight to ensure high-quality output.

5. Campaigns & Growth Initiatives

  • Plan execute and optimize digital ad campaigns (Google Ads LinkedIn Ads social ads).

  • Run email marketing lead nurture funnels SEO/SEM campaigns.

  • Collaborate with operations sales and compliance teams to align marketing efforts with business operations.

  • Monitor market trends competitor activity regulatory shifts and audience behaviors.

Requirements

Qualifications & Skills

  • Bachelor s degree in Marketing Business Communications or related field.

  • 3 6 years of experience in digital marketing brand management or growth roles.

  • Proven track record managing social media digital campaigns and content creation.

  • Experience securing speaking slots podcast appearances and partnering with events.

  • Strong leadership potential ability to build manage and scale a marketing team.

  • Excellent written and verbal communication in English (Arabic is a major plus).

  • Analytical mindset with comfort using tools like Google Analytics ad platforms social analytics.

  • Solid network or ability to build relationships in industry media and events.

  • Self-starter creative thinker able to work in a fast-paced evolving environment.

Benefits

Why Work at Ibtdara

  • Be part of a mission-driven team helping entrepreneurs navigate Saudi s business landscape.

  • Significant ownership and opportunity to shape the marketing function from day one.

  • Exposure to multiple domains (legal compliance finance) and growth pathways.

  • Work directly with leadership and influence strategic direction.

Vacancy posted 13 days ago
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